One of the hottest news in the last few days was the announcement of the figures for Lionel Messi`s contract with Barcelona. The shocking figures of 138 million euros a year, 115 million at the signing of the contract and another 78 million bonus loyalty until the end of it, totaled a total of about 555 million or more than half a billion euros over four years, which is its duration. The Catalans threatened El Mundo with a lawsuit for disclosing such confidential information without permission without permission and set out to look for the mole who passed such valuable information to the media.

Now the Marca newspaper is trying to give a slightly different view of other aspects of the situation and the Argentine`s influence in the opposite direction - namely the income he brings to his club. The Spanish edition trusts two experts - Mark Manchen, creator and director of 2Playbook, and Ivan Cabeza, an economist and one of the founders of Laudem Partners, who try to look at it from three main points of view - economic, sports and emotional. the basis for the correct perception of the situation.
There are things that cannot be determined exactly, but let`s show the importance of Messi, Cabeza begins his explanation and continues: For example, 36 percent of the trophies that Barcelona has won are with him. Most sponsorship agreements have clauses that apply specifically to the player. On an emotional level, the Barcelona-Messi relationship is recognizable all over the world. You have tourists who visit the city just to see it, followers on social media. Annually, it generates revenues of a minimum of 130 and a maximum of 200 million euros, which, in proportion, does not exceed the money it receives, the economist explains.
Barcelona owes Messi 63, 5 million euros
Direct and indirect revenues
Messi generates revenue directly and indirectly, but the latter is more difficult to calculate, however, they eventually become part of the club`s finances.
The visible examples can be different - Barcelona receives a different amount for playing a friendly match if the Argentine will play and if he will not play in it. In many cases, there are penalty clauses in his absence at events organized by club sponsors.
Another aspect of his influence is the sale of T-shirts - eight out of every nine T-shirts sold in the club shop bear his name on the back. That brings about 20 million euros every year. Ticket sales are another big issue in which Messi`s participation is indisputable - between five and 10 percent of tourists coming to Barcelona want to watch a live match analyzed by fixed matches and it is La Pulga who is responsible for this interest. The same goes for social networks, Menchen explains.
A video in which Messi celebrates scoring a goal or whatever will reach more people will become more popular, whether he played well or not. This is the difference with Real Madrid, says the specialist and complements his views on the club`s debts and revenues during the COVID-19 pandemic.
He compensates what is paid to him with what is generated. But I want to change the focus: Messi brings a lot more revenue The other point of view: Is Messi really the cause of the financial crisis in Barcelona? Football tipster - more details and information: Football tipster

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